THE PATRIOT SEAL
HERITAGE FOUNDATION
PSHF is a non-profit organization based in Coronado, California. The foundation is committed to supporting the mental well-being of military personnel and first responders.
The foundation is continuously collaborating with communities to provide activities, retreats, music, and arts to aid in the healing process of our heroes.
SIMPLIFIED BRANDING
The initial logo was created by Pete "the Pirate" Carolan, for whom the foundation was established. His artwork is exhibited in military bases throughout the United States and the Smithsonian.
The brand needed to be built around this special design. This brand needed a friendly and simple look to help get the message across. A professional and clean appearance to show its importance. And a bold patriotic color palette to represent its mission.
BRAND IN ACTION
The Typography of the brand conveys its message with a primary clean, readable serif font and a secondary solid, iconic font for bold messages.
The Website serves as a beacon for engaging in something that genuinely assists the individuals who put their lives on the line to help us. Everything else just drives the PSHF message home.
